What you’ll learn
“Analytics for Copywriters” course by Copyhackers teaches individuals how to use data and analytics to improve their copywriting skills. The course covers topics such as website analytics, conversion tracking, and A/B testing. Participants will learn how to use website analytics tools to track user behavior and identify areas for improvement, set up conversion tracking to measure the effectiveness of their copy, and use A/B testing to test different copy variations and optimize their results. The course also includes tips on how to use data to inform copywriting decisions and improve overall performance. By the end of the course, participants will have a better understanding of how to use data and analytics to improve their copywriting skills and create more effective copy.
Course content
Description
Copyhackers – Analytics for Copywriters
Course curriculum
Welcome to Analytics for Copywriters!
- Introduction and Course Goals
- Before you begin…
- Course Resources
Module 1: Setting the Stage
- Goals
- KPIs
- Setting The Stage: Website Analytics Tools
- Module-Specific Resources
- Test your learning
Module 2: Funnel Data
- Introduction
- 2.1: Lead Generation, Overview
- 2.1.1: Before They Come to Your Site: Measuring Lead Generation
- 2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads
- 2.2: Lead Nurturing: Measuring Effectiveness
- 2.2.1: General Site Engagement Metrics
- 2.2.2: Specific Site Engagement Metrics
- 2.3: Conversion, Overview
- 2.3.1: Conversion Using Page or Flow Metrics
- 2.3.2: ADVANCED: Conversion Using Channel Metrics
- 2.4: Repurchase or Referral
- Putting It All Together
- Module-Specific Resources
- Test Your Learning
Module 3: How to Present and Communicate Data Findings
- Introduction
- 3.1: Data Storytelling
- 3.2 Data Visualization
- Module-Specific Resources
- Test Your Learning
Final Thoughts and Conclusion
- Avoiding Data Pitfalls
- Before you go…
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